BRAZIL 2 EXPORT LTDA
WHO WE ARE
Sweeteez Professional™ is a Brazilian trademark owned by a manufacturing and business group called (Brazil 2 Export – B2E) which was founded in 2014. The B2E Group of Companies are led by an experienced management team that has diverse professional backgrounds, ranging from Chemistry & Pharmacy, Banking & Finance, Sales & Marketing, to Civil Engineering, as well as Fashion & Beauty. With more than 50 years of combined business experience under their belt, this Team’s experience has covered regions from Latin America, Africa, The Middle East to Asia. The team brings a wealth of experience to the table. Since its inception in 2015, the brand, Sweeteez Professional™, has been able to access over 20 international markets and has gained the trust of many customers since then. With three international offices worldwide to date, i.e. São Paulo, Madrid, and Kuala Lumpur, B2E has access to over 20 international markets so far.
“LUXURY IS OUR LANGUAGE, OUR SCIENCE, OUR COMMITMENT”
ABOUT THE COMPANY
Located in São Paulo, B2E’s state-of-the-art infrastructure and manufacturing facilities are operated by a skilled workforce that is steadfast in upholding Good Manufacturing Practices (GMP). Our R&D Team in São Paulo consists of a highly trained and talented group of chemists who share a common approach to innovative thinking and are constantly pushing with internal research to create unique products that deliver exceptional and proven results. This work has contributed to the establishment of a portfolio of brands that include the Gold Caviar, Diamond Cells, Maria Isabel, Flamingo, Mabelle, Femini amongst more than 14 other privately labeled projects.
INNOVATION
Founded upon the three guiding philosophies of Innovation, Quality and Trust, B2E aims to elevate the hair cosmetics industry with its forward vision, modernization and streamlined execution, across the board.
WORLDWIDE
The B2E Group of Companies comprise Grupo B2E Industria E Comercio de Cosmeticos Ltda and Brazil 2 Export Ltda. Divided into two main arms, Grupo B2E is responsible for product development, production and private labelling of professional hair cosmetics and hairstyling tools; whilst Brazil 2 Export focuses on marketing and export of its range of products worldwide.
COMPANIES
The two companies were established in 2016 and 2015 respectively. Based in São Paulo, Brazil, B2E has subsidiaries and regional offices in Madrid, Spain, and in Kuala Lumpur, Malaysia.
NEXT EVENTS
28 April - 2 May 2022
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BEAUTY IS BLOOMING AT COSMOPROF! The next edition will be promoted by the new ad campaign “Blooming Beauty”, designed by the Italian agency Heads Collective and the photographer Giulio Rustichelli for all Cosmoprof international shows. The campaign turns the spotlight on a world full of flowers, colours, beauty and diversity, inviting us to discover all the inclusive flavours of Cosmoprof Network. The flower, symbolizing purity, harmony, and especially the strength of nature, is the protagonist of all the snapshots. A real tribute to the beauty industry and its strong desire to restart as a reaction to the present difficult economic situation. Cosmoprof, the beauty industry and all its stakeholders are ready for a new start, together, stronger than ever.
BRANDS
PRIVATE LABELLING
The components used in our cosmetic products have been test-proved by several government and international institutions. Following the success of our core portfolio of products, our strategy to start privately labelled products for our clients was then formed.
LAST EXHIBITIONS
BEAUTYWORLD MIDDLE EAST
DUBAI
Grupo B2E Ind. e Com. de Cosmeticos Ltda attended the 2022 edition of the MCB by Beaute Selection in Paris. The MCB by Beauté Sélection is the leading international trade fair for the world of hairdressing and beauty. It is a unique, annual and professional event dedicated to the beauty market: hairdressing, aesthetics, makeup, nails and spa. The event brings together more than 50,000 professional visitors to Paris Expo Porte de Versailles and brings together nearly 300 exhibitors and more than 550 French and international brands.
MCB
PARIS
Grupo B2E Ind. e Com. de Cosmeticos Ltda attended the 2022 edition of the MCB by Beaute Selection in Paris. The MCB by Beauté Sélection is the leading international trade fair for the world of hairdressing and beauty. It is a unique, annual and professional event dedicated to the beauty market: hairdressing, aesthetics, makeup, nails and spa. The event brings together more than 50,000 professional visitors to Paris Expo Porte de Versailles and brings together nearly 300 exhibitors and more than 550 French and international brands.
LA COSMESI BRASILIANA
ROMA
Out of Fifteen (15) companies representing Brazil, Grupo B2E Ind. e Com. do Cosmeticos Ltda participated at an event organized by ABIHPEC at the Brazilian Embassy in Roma. The event was attended by the Ambassador of Brazil to Italy, the President of ABIHPEC, Mr. Joao Carlos Basilio and also Ms. Gueisa Silveiro, Manager of Beauty Care Brazil. APEX’s representative, Ms. Daniela Oliveria, was present at the event also. The event included Italian companies interested in importing Brazil’s best cosmetic products. The event was a starting point for Brazilian companies to penetrate the Italian cosmetic market.
COSMOPROF
BOLOGNA
Out of Forty-Five (45) companies representing Brazil, Grupo B2E Ind. e Com. do Cosmeticos Ltda participated in Cosmoprof Bologna 2022 edition. With over 2700 exhibitors from 71 countries covering 26 country pavilions, Cosmoprof Bologna remains the largest cosmetic fair internationally. Grupo B2E Ind. e Com. do Cosmeticos Ltda intends to participate in the upcoming 2023 event next year. See you next year !
NEWSROOM UPDATES
Feb 07, 2023
An exfoliating, sulfate-free scrub multitasking formula that lifts away impurities and buildup while balancing and soothing an itchy, irritated scalp (whether oily or dry)…
Nov 09, 2022
GRUPO B2E Ind. e Com. de Cosméticos Ltda had the honour of welcoming, at the company’s stand at Dubai’s 26th edition of Dubai Beautyworld Middle East…
Nov 04, 2022
B2E Ind. e Com. de Cosmeticos Ltda participated in the 26th edition of Beautyworld Middle East in Dubai, the largest fair on beauty, hair, fragrances and well-being in the region…
VIDEOS
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INSTITUTIONAL VIDEO
Know more about the B2E Group and our structure
ENRIQUE ARCE RECOMMENDS
GOLD CAVIAR
The actor Enrique Arce recommends our Sweeteez Gold Caviar products.
Play Video
Play Video
ENRIQUE ARCE RECOMMENDS
GOLD CAVIAR
The actor Enrique Arce recommends our Sweeteez Gold Caviar products.
Play Video
INSTITUTIONAL VIDEO
Know more about the B2E Group and our structure
CERTIFICATIONS
Our products have been tested and approved by SGS Sao Paulo, SGS Dubai’s Laboratories, as well as by Saudi’s Food and Drugs Authority.
STATEMENT OF REGISTRATION 1
STATEMENT OF REGISTRATION 2
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